dc.contributor.author | Mikalef, Patrick | |
dc.contributor.author | Pappas, Ilias | |
dc.contributor.author | Giannakos, Michail | |
dc.date.accessioned | 2018-02-12T12:53:33Z | |
dc.date.available | 2018-02-12T12:53:33Z | |
dc.date.created | 2017-09-27T11:33:32Z | |
dc.date.issued | 2017 | |
dc.identifier.isbn | 978-0-9966831-4-2 | |
dc.identifier.uri | http://hdl.handle.net/11250/2484131 | |
dc.description.abstract | Social commerce combines commercial and social activities, and has managed in a very short period of time to attract the interest of researchers and practitioners. In this study we use theories of trust and value co-creation to understand how word-of-mouth (WOM) affects purchase intentions in social commerce settings. Drawing on a sample of 385 survey-based responses from users of social commerce platforms, we empirically examine a set of hypotheses by means of partial least squares analysis. The outcomes of the analysis demonstrate that WOM has a direct effect on purchase intentions, as well as an indirect one by developing a sense of trust to consumers. WOM and its impact on trust also has a positive effect on a consumers’ propensity to engage in value co-creation, which ultimately contributes to increased levels of purchase intentions. In closing, theoretical and practical implications are discussed, and limitations of the study are highlighted. | nb_NO |
dc.language.iso | eng | nb_NO |
dc.publisher | Association for Information Systems | nb_NO |
dc.relation.ispartof | The 23rd Americas Conference on Information Systems (AMCIS) | |
dc.title | Value co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trust | nb_NO |
dc.type | Chapter | nb_NO |
dc.description.version | publishedVersion | nb_NO |
dc.identifier.cristin | 1498823 | |
dc.description.localcode | This chapter will not be available due to copyright restrictions (c) 2017 by Association for Information Systems | nb_NO |
cristin.unitcode | 194,63,10,0 | |
cristin.unitname | Institutt for datateknologi og informatikk | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 1 | |