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dc.contributor.authorKvam, Gunn-Turid
dc.contributor.authorBjørkhaug, Hilde
dc.contributor.authorPedersen, Ann-Charlott
dc.date.accessioned2018-02-09T13:29:13Z
dc.date.available2018-02-09T13:29:13Z
dc.date.created2017-01-20T09:51:30Z
dc.date.issued2017
dc.identifier.citationEuropean Planning Studies. 2017, 25 (7), 1147-1165.nb_NO
dc.identifier.issn0965-4313
dc.identifier.urihttp://hdl.handle.net/11250/2483762
dc.description.abstractA main challenge when organic food actors cooperate with conventional food actors is to maintain their identity in the relationship. In this paper, we analyse such a relationship through the use of the industrial marketing and purchasing perspective (IMP). The aim is to increase knowledge about changes in relationships that occur through growth processes and about how new relationships influence the identity of a quality-oriented firm. We use a case-study method when examining the relationship between the organic Røros Dairy and the retail chain Coop, and its effects on relationships within the dairy network. Results show that the focal relationship influences, and in turn is influenced by, the dairy’s network. Because of the dairy’s strong identity that preceded its formal cooperation with Coop, as well as its reputation for quality production and continuous product development, the dairy has strengthened its position in the network. We conclude that the IMP perspective contributes a valuable framework in this study of an organic food network. For business managers, our results highlight the importance of considering possible effects of relationships on the identity one would want to convey.nb_NO
dc.language.isoengnb_NO
dc.publisherTaylor & Francisnb_NO
dc.titleHow relationships can influence an organic firm’s network identitynb_NO
dc.typeJournal articlenb_NO
dc.typePeer reviewednb_NO
dc.description.versionacceptedVersionnb_NO
dc.source.pagenumber1147-1165nb_NO
dc.source.volume25nb_NO
dc.source.journalEuropean Planning Studiesnb_NO
dc.source.issue7nb_NO
dc.identifier.doi10.1080/09654313.2016.1270909
dc.identifier.cristin1433138
dc.description.localcode© 2017 Informa UK Limited, trading as Taylor & Francis Group. This is the authors' accepted and refereed manuscript, locked until 5 July 2018 due to copyright restrictions. The published version is available online: http://www.tandfonline.com/10.1080/09654313.2016.1270909.nb_NO
cristin.unitcode194,60,25,0
cristin.unitnameInstitutt for industriell økonomi og teknologiledelse
cristin.ispublishedtrue
cristin.fulltextpostprint
cristin.qualitycode1


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