• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Øvrige samlinger
  • Publikasjoner fra CRIStin - NTNU
  • View Item
  •   Home
  • Øvrige samlinger
  • Publikasjoner fra CRIStin - NTNU
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Environmental and Ethical Perceptions Related to Clothing Labels Among Norwegian Consumers

Laitala, Kirsi Maria; Klepp, Ingun Grimstad
Journal article, Peer reviewed
Accepted version
Thumbnail
View/Open
DF_RJTA-2011-12-0151.R3KL approved.doc (18.57Mb)
URI
http://hdl.handle.net/11250/2470416
Date
2013
Metadata
Show full item record
Collections
  • Institutt for design [632]
  • Publikasjoner fra CRIStin - NTNU [21000]
Original version
Research Journal of Textile and Apparel. 2013, 17 (1), 50-58.   10.1108/RJTA-17-01-2013-B005
Abstract
Norwegian consumers know little about eco-labeled garments as almost none are available on the market. Therefore, consumers who want to make environmentally sound choiceshave to act based on other information. This article discusses the environmental and ethicalperceptions of Norwegian consumers that are related to fiber content, maintenance, size, and country of origin labels. The analysis draws conclusions from a research project where in-depth interviews were used to collect qualitative data on consumer attitudes, knowledge, and habits. The results show that several different types of labels on textiles can be connected with environmental impact, both directly and indirectly. Sometimes wrong assumptions are made, such as when all natural fibers are considered to be always more sustainable than synthetics. The country of origin label is even used to evaluate the production conditions or quality. The care label affects selection of laundry method and has great environmental consequences, yet it is not usually perceived to include environmental information. Ill-fitting clothing is an important disposal reason, and many respondents wish for consequent size labeling and more information on the clothing fit.
Publisher
Emerald
Journal
Research Journal of Textile and Apparel

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit