InNorvation SB - Innovasjonsprosjekt

Abstract

If you’ve ever seen a new, innovative product on a crowdfunding website, and wondered how long it will take for it to be completed or if it will meet your expectations, then you’re not alone. On most internet sites/outlets it can be hard to tell what kind of quality you can expect, how long it will take from when you order/back the product until it arrives at your doorstep, or if you will ever get the product at all. So why is it like this? Some of the products you find will get funded and produced, while others never get past the idea-stage. On other websites, the problems are usually related to issues with the quality, customer complaints or questions, and the difficulty with deciphering the product specifications. What if there was a website showcasing exclusively new products that have just recently been produced through crowdfunding or by startup-companies? What if you could browse through many of the markets newest products on an exclusive Norwegian webpage? And in addition to this, what if you will find pictures, easy-to-read descriptions, even entertaining videos, all in Norwegian, telling you everything you need to know about each product? Well, there is one such website now! Our project “Nykommer.no” is a brand-new type of sales platform dedicated to the best innovative products on the market, and it satisfies all the criteria listed above. On our page, you will only find products that have been through our tough quality tests. Furthermore, you will only find them there within a window of 6 months, guaranteeing the customer an ever-updating selection to choose from. We aim to be the go-to platform for crowdfunded success-products, both for customers who want to buy quality products, and for businesses who want exposure. Therefore, we seek to become the natural link between recently funded/produced innovations and the general market. We make money by claiming only 15% of each sale going through our platform through a sales commission. To justify this, we have no storage, and all orders go directly through our platform and directly into our partner’s systems. Our sales projections and budgets show a huge earning potential, with a limited need for funds. This is because we’re not a traditional webstore, because we have no expenses related to storage, distribution or production. We aim to seize a huge part of the market, first in Norway, and as soon as possible look at the possibility to globalize. Our plan for the first few years involves building a huge network, capturing market shares continuously, building and maintaining a strong brand awareness, as well as experiencing economic growth. We have no direct competitors, especially when it comes to the Norwegian market. This, in addition to the fact that Norway is well-suited for entrepreneurs, gives us a good reason to believe we can achieve success through hard work and dedication. There are a lot of substitutes, but our advantage is that we are easily distinguishable from our competition.