Constrains and potentiality of scaling up pottery production units in Bangladesh : a comparative case study of micro enterprises of Dhaka and cottage industries in Tangail
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- Institutt for geografi 
Pottery products with its both localized and worldwide recognized market demand, location advantages in natural and human capital and environmentally green features have offered the potential to be a main stream micro/cottage industry for Bangladesh. Worldwide promotion of Micro, Small, or Medium Enterprises (MSMEs) have acknowledged as prospective option to develop industrial sectors in developing economy. Beck et.al. (2005) have shown a strong positive link between MSMEs development and GDP per Capita growth. Even in Bangladesh major share of the development is focused considering the MSME and pottery being a traditional cottage/micro industry has a part to play in it. But the existing pottery industry have been facing problems with the demand as other substitutes (Plastic and metallic ware) becoming popular. But pottery has distinct demand as artistic object among the broader urban based markets. It is comparatively hard for cottage industries to reach the large markets with the lower production and marketing capacity. Thus a scaling up of the production and marketing has potential to reach larger market with greater demand. This research aims to identify the capital base and the respective constraints in different level of pottery production unit and with it an overview about potentiality the pottery industries for further scaling up have been developed. To do so the research consider three study areas considering cottage based pottery industries and the micro industries. The research have followed the qualitative method of research by taking sustainable livelihood as the central theoretical base and have used SLF as the tool to collect, organize information. A SWOT analysis has further expanded the understanding towards the relative strengths and weaknesses of different pottery production unit for scaling up. The research also delineates possible strategies and line of action to that could be done to minimize constrains and maximize the potentiality. Both the production type have found potential for further scaling up with some structural adjustment in the production and marketing system.