Browsing NTNU Handelshøyskolen by Journals "Sport, Business and Management"
Now showing items 1-4 of 4
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Added Value for Sponsors: A Study of Network in Football 2011–2018
(Peer reviewed; Journal article, 2021)Purpose This study identifies the outcomes prioritised by the sponsors of a sport, specifically football. The authors’ novel thesis is that the network collaboration between sponsors as well as with the sponsorship object ... -
Does Live Broadcasting Reduce Stadium Attendance? The Case of Norwegian Football
(Journal article, 2018)Purpose Attendance at matches in the smaller European football leagues is challenged by the increased number of live broadcast matches, particularly covering the biggest leagues. The purpose of this paper is to analyse ... -
The value of having a first-tier football club in the municipality (even) when tangible benefits are absent: A Danish CVM study
(Journal article; Peer reviewed, 2019)Purpose: The aim of this paper is to examine citizens’ willingness to pay (WTP), in relation to having a professional first-tier football club in a medium sized Danish municipality, when tangible economic benefits such as ... -
Why are major sports events trapped in the winner's curse? A case study of the 2017 World Road Cycling Championship
(Peer reviewed; Journal article, 2021)Purpose – This paper sought to determine how a major sport event can become trapped in a winner’s curse, in which the fierce competition to host the event forces organisers to spend more on acquiring and hosting it than ...