Blar i NTNU Handelshøyskolen på forfatter "Giones, Ferran"
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Reveal or Conceal? Signaling Strategies for Building Legitimacy in Cleantech Firms
Bjørnåli, Ekaterina S.; Giones, Ferran; Billström, Anders (Journal article; Peer reviewed, 2017)New entrants in technology-intense industries are in a race to build legitimacy in order to compete with established players. Legitimacy has been identified as a driver of venture survival and growth; it helps mitigate ...