Browsing NTNU Handelshøyskolen by Journals "Journal of Business Ethics"
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Do LGBTQ-supportive corporate policies affect consumer behavior? Evidence from the video game industry
(Peer reviewed; Journal article, 2022)This paper empirically examines how consumers react when a company marks a product with a gay label. The company under scrutiny is one of the largest video game developers in the world, and the labeled product is a popular ...