Browsing Institutt for industriell økonomi og teknologiledelse by Author "Neergård, Gunn-Berit"
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Co-creation between a Venture Creation Programme and the Base of the Pyramid: A case study of how entrepreneurship students can be driven and enabled to co-create with entrepreneurs from the base of the pyramid
Leine, Katrine Husebye (Master thesis, 2020)”Base of the Pyramid” (BoP) segmentet er den mest økonomisk fattige gruppen i samfunnet. Til tross for at de er fattige, er de kunnskaprike, har mange erfaringer og kan bidra med mye. Entreprenørskap anses som kritisk for ... -
Entrepreneurial Nurses in the Literature: A Systematic Literature Review
Neergård, Gunn-Berit (Peer reviewed; Journal article, 2020)This study explores the main characteristics of entrepreneurial nursing. Background: Nurses have acted entrepreneurially in a multitude of ways since the very beginning of the nursing profession. Still, it is unclear what ... -
The Efficient Process of Acquiring a Pilot Customer - An Insight Into the Pilot Customer Acquisition Process for Nascent Entrepreneurs, Located at Schools of Entrepreneurship
Sørensen, Charlotte Irene; Neergård, Gunn-Berit; Hetzel, Frøya (Master thesis, 2015)The purpose of this thesis is to examine how nascent entrepreneurs, located in Schools of Entrepreneurship, pursue the process of initiating Business-to-Business relationships with pilot customers and how this process can ...