Browsing Institutt for industriell økonomi og teknologiledelse by Journals "Electronic Markets"
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The Dynamics of Entry for Digital Platforms in Two-Sided Markets: A Multi-Case Study
(Journal article; Peer reviewed, 2020)Motivating buyers and sellers to join an empty platform is thought to be a key challenge for firms attempting to launch digital platforms in two-sided markets. According to predictions from extant literature, ’no one joins ...