Blar i Institutt for internasjonal forretningsdrift på emneord "Seafood"
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Consumers' perception of quality, attitude and consumption intention : a study of young Spanish students' consumption of Norwegian salmon
(Master thesis, 2015)Purpose – The main purpose of this study is to explore the consumption attitude of young Spanish consumers` towards eating Norwegian salmon. Another purpose is to find out the perception of the people regarding Norwegian ... -
Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
(Master thesis, 2015)The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ... -
How to increase the sales of Norwegian salmon fish in Chinese market from supply chain perspectives
(Master thesis, 2015)This whole paper has been discussed the current market consumption of Norwegian salmon in China and the solutions towards the owes, as well as outlook for the further market expansion from supply chain and logistic ...