Blar i Institutt for internasjonal forretningsdrift på emneord "Relationship marketing"
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Trust, Reputation and Simplicity – Core Elements of A Communication Process of an Industrial Company A Case Study of Laader Berg
(Master thesis, 2018)A successful relationship marketing requires a company to manage the communication process with its customers so that it can create value for both of them from the time of building and developing their relationship. This ...