Blar i Institutt for internasjonal forretningsdrift på emneord "Product knowledge"
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Product Knowledge, Product Quality and Country-of-Origin effects on Purchase Intention of Personal Computers: A survey of Aalesund University College Students
(Master thesis, 2014)Purpose: Today’s turbulent and very competitive international marketing environment which is further characterized by changing customer needs especially for quality products; competitive pricing; good product attributes ...