Blar i Institutt for internasjonal forretningsdrift på emneord "Marketing"
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Attracting International Attention – A Case Study
(Master thesis, 2018)This thesis investigates international marketing in a context where the organization does not have a physical presence in the target markets. Previous research and literature on the topic of international marketing has ... -
Building brand awareness for products with low purchase frequency
(Master thesis, 2014)The importance of marketing and information flow is growing every year, and in increasingly competitive markets, it is more important than ever for brands to be present in the customers mind in the purchase decision. ... -
Trust, Reputation and Simplicity – Core Elements of A Communication Process of an Industrial Company A Case Study of Laader Berg
(Master thesis, 2018)A successful relationship marketing requires a company to manage the communication process with its customers so that it can create value for both of them from the time of building and developing their relationship. This ...