Blar i Institutt for internasjonal forretningsdrift på emneord "Grocery store"
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Determinants of customer satisfaction: a study of grocery stores in Norway
(Master thesis, 2017)Purpose: In recent times, grocery stores (superstores) can be considered as one of the basic needs of every person. The main purpose of this study therefore, is to find out what factors effect customer satisfaction of ... -
How important are private labels for consumers in grocery retailing?
(Master thesis, 2018)The grocery market has three large umbrella chains where they use different approaches to differentiate themselves. One approach is their use of private labels. When the private labels were introduced into the market, they ...