• Attracting International Attention – A Case Study 

      Sæter, Andrea (Master thesis, 2018)
      This thesis investigates international marketing in a context where the organization does not have a physical presence in the target markets. Previous research and literature on the topic of international marketing has ...
    • The Backsourcing Process – A case study 

      Slyngstad, Andrea Blindheim (Master thesis, 2017)
      This study examines the backsourcing process in detail. Previous research regarding backsourcing has mainly focused on the process before the decision to backsource has been made. Research regarding what happens after ...