Blar i Institutt for internasjonal forretningsdrift på emneord "Brand loyalty"
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Building strong brands – does it matter?
(Master thesis, 2014)Brand equity has proven, through several decades of research, to be a primary source of competitive advantage and future earnings (Yoo & Donthu, 2001). Building strong brands has therefore become a priority for many ... -
Consumer perceptions of Country of Origin Brand image and product quality on the purchase intention of high-tech products: A multi-country study of Ghanian, Norwegian and South Korean consumers
(Master thesis, 2017)Purpose: In recent times, smartphones can be considered as one of the basic needs of every person. The flexibility, efficiency and ease of use it comes with make it a necessity in today's age and world of technological ... -
How important are private labels for consumers in grocery retailing?
(Master thesis, 2018)The grocery market has three large umbrella chains where they use different approaches to differentiate themselves. One approach is their use of private labels. When the private labels were introduced into the market, they ...