Blar i Institutt for internasjonal forretningsdrift på tidsskrift "International Journal of Export Marketing"
Viser treff 1-4 av 4
-
An expert system for systematic international market selection
(Peer reviewed; Journal article, 2022)We tested and examined the use of systematic international market selection (IMS) in the case of a library software/automation provider in a Nordic country. The purpose of our study was to investigate how the case company ... -
Framing Sustainable Exports in Theory and Practice
(Journal article; Peer reviewed, 2021)Increasingly exporters need to take into consideration sustainable exports. This paper is an academic exercise that seeks to develop an analytical framework to demonstrate sustainable exports as a market embedded ... -
Safeguarding export and import transactions through relationships and networking
(Journal article; Peer reviewed, 2016)This paper provides insight into some notable factors in safeguarding business transactions. Firms in the Sunnmøre region of Norway use a variety of governance forms to secure and safeguard international business transactions. ... -
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
(Peer reviewed; Journal article, 2022)This paper examines how consumer quality perceptions and purchase intentions are influenced by country of origin level, specifically for an unfamiliar region of origin (ROO) and by parent country familiarity. We conducted ...