Blar i Institutt for internasjonal forretningsdrift på forfatter "Schwanen, Auriane"
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Brand architecture strategy, does it matter in business-to-business contexts? A study of the Norwegian office coffee industry.
Schwanen, Auriane (Master thesis, 2016)The amount of researches conducted on branding in the business-to-business field across all industries is significantly less numerous than the amount of researchers aiming at understanding the concept of branding in the ...