Blar i Institutt for internasjonal forretningsdrift på forfatter "Schiøll Sørlie, Even"
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Building chain loyalty in grocery retailing by means of loyalty programs – A study of ‘the Norwegian case’
Nesset, Erik; Bergem, Ola; Nervik, Bjørn; Schiøll Sørlie, Even; Helgesen, Øyvind (Peer reviewed; Journal article, 2021)The aim of the paper is to analyze chain loyalty effects of customers' perceived value of loyalty programs in grocery retailing. It contributes to filling a gap in the literature, as there has been little earlier focus on ...