Browsing Institutt for internasjonal forretningsdrift by Author "Richard, Glavee-Geo"
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Consumer perceptions of Country of Origin Brand image and product quality on the purchase intention of high-tech products: A multi-country study of Ghanian, Norwegian and South Korean consumers
Muni-Awudu, Grace; Hyekomin, Kwon (Master thesis, 2017)Purpose: In recent times, smartphones can be considered as one of the basic needs of every person. The flexibility, efficiency and ease of use it comes with make it a necessity in today's age and world of technological ...