Browsing Institutt for internasjonal forretningsdrift by Author "Nesset, Erik"
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Building chain loyalty in grocery retailing by means of loyalty programs – A study of ‘the Norwegian case’
Nesset, Erik; Bergem, Ola; Nervik, Bjørn; Schiøll Sørlie, Even; Helgesen, Øyvind (Peer reviewed; Journal article, 2021)The aim of the paper is to analyze chain loyalty effects of customers' perceived value of loyalty programs in grocery retailing. It contributes to filling a gap in the literature, as there has been little earlier focus on ... -
Consumer Analysis of Scandinavian Tropical Shrimp Market – A quantitative research
Steen, Anette; Melchior, Siri Kaldhol (Master thesis, 2018)This thesis aimed to investigate if there is willingness-to-buy tropical shrimp among consumers at high-end restaurants in Scandinavia. We conducted a quantitative survey in Scandinavia’s most prominent cities to answer ... -
Covid-19-pandemiens rolle som katalysator for endret norsk økonomisk atferd hos studenter
Sørheller, Isabell; Nyvoll, Håkon Andreas (Bachelor thesis, 2022)Denne bacheloroppgaven er en kvalitativ undersøkelse med formål om å studere til hvilken grad Covid-19-pandemien har spilt en rolle som katalysator for endret norsk økonomisk atferd hos studenter. Tidligere forskning ... -
Deep Learning Approaches in Credit Scoring
Hjelkrem, Lars Ole (Doctoral theses at NTNU;2023:256, Doctoral thesis, 2023)SUMMARY Credit scoring is a crucial aspect of the lending process, as it helps lenders to assess the creditworthiness of potential borrowers. The main focus of this thesis is applying deep learning methods on transaction ... -
Does country-of-origin image and ethnocentrism positively influence the home market brand equity for the brand Dybvik?
Nervik, Kristine Dybvik; Nesset, Erik; Helgesen, Øyvind; Aure, Kristin Gaaseide (Chapter, 2018)The study analyses the effects of consumers’ country-of-origin image perception (COOI) and ethnocentrism on brand equity for the bachalau brand Dybvik. A survey of 333 respondents is analysed by using PLS-SEM in order to ... -
Does geographical clustering pay? Analysis of the Norwegian salted and dried cod industry
Bjørndal, Trond; Pasquine, Mark; Nesset, Erik (Chapter, 2017)The structure of the Norwegian salted and dried cod industry is manifold, with differences both regarding plant size and type of organisation. The cluster of manufacturers and exporters of this industry in the North-Western ... -
The effect of online community networking on trust building and e-tail repurchase intention
Nesset, Erik; Håvold, Jon Ivar; Helgesen, Øyvind (Chapter, 2021)We analyze the effects of community network building and trust on e-tail repurchase intention using data collected from customers of a Norwegian nutrition e‑tailer. Customers who are highly engaged in the web-based community ... -
FACTORS AFFECTING JOB SATISFACTION IN A PRIVATELY-OWNED HOTEL CHAIN IN NORWAY
Ekroll, Synnøve (Master thesis, 2019)This study investigates the drivers which influence job satisfaction on hotel employees in Norway, based on internal service quality in the service-profit chain model. The drivers chosen in this study is empowerment, ... -
How important are private labels for consumers in grocery retailing?
Rønningen, Marielle Kolstad (Master thesis, 2018)The grocery market has three large umbrella chains where they use different approaches to differentiate themselves. One approach is their use of private labels. When the private labels were introduced into the market, they ... -
How to approach customers with a new product? An application of the Kano model for an Norwegian engineering company.
Sivertsen, Kamma Kjær; Haram, Sara Helen (Master thesis, 2021)I denne oppgaven har vi undersøkt hvordan man kan introdusere et nytt produkt til nye potensielle markeder med bruk av Kano-modellen i samarbeid med det norske selskapet Oceaneering Rotator AS. Oceaneering Rotator har nylig ... -
How to Create Customer Loyalty in the New Era of Open Banking and PSD2: A Case Study of Sparebanken Møre
Hustadnes, Georg Bjåstad; Wilt, Christopher Alexander (Master thesis, 2018)The purpose of this thesis is to investigate how banks can create customer loyalty in the new market context of Open Banking and PSD2. Open Banking and PSD2 bring some fundamental changes to the industry, increasing ... -
Is there a coherence between policy formulation and implementation of public funding of innovation projects? A study of project selection mechanisms in the Norwegian Research Council
Bremnes, Helge; Bergem, Bjørn Greger; Nesset, Erik (Chapter, 2016)I denne studien utnyttes forskningsrådsdata som viser evalueringer av ulike aspekter ved norske bedrifters søknader om støtte til brukerstyrte innovasjonsprosjekter. Disse dataene er koblet sammen med et datasett som ... -
Land based farming of salmon: economic analysis
Nesset, Erik; Tusvik, Amalie (Research report, 2017)The aim of this report is to investigate the economics of land based aquaculture of salmon and to compare the competitiveness of land based production to the conventional, sea based production model. Two land based scenarios ... -
Onshore-offshore location decision for high-tech shipbuilding projects
Devold, Edvard Anders; Solli-Sæther, Hans; Nesset, Erik (Chapter, 2021)Innovative shipbuilding projects are relatively complex in design and equipped with advanced on-board systems. Vendors with different nationalities and cultures supply these systems, making the onshore-offshore location ... -
Should I stay or should I go? The effects of affect and ambivalence on attitude loyalty to a service provider
Nesset, Erik; Helgesen, Øyvind; Håvold, Jon Ivar (Chapter, 2019)The paper presents an empirical analysis of a loyalty model that explores the influence of emotions and attitude ambivalence on attitude loyalty to a higher education service provider. The basis for the study is a survey ... -
Societal and Impact Analysis of Aalesunds Fotballklubb
Andersen, Espen Holger; Glomseth Olsen, Andreas (Master thesis, 2020)Fotball er den største idretten i verden og engasjerer mennesker i alle land. Fotballens utvikling har ført til at det knytter mennesker gjennom relasjoner og felles lidenskap, forretninger gjennom kommersialisering, ... -
Technological Innovation Capability and Interaction Effects in a Scandinavian Industry Cluster
Strand, Øivind; Wiig, Michelle; Torheim, Tobias; Solli-Sæther, Hans; Nesset, Erik (Journal article, 2017)How do innovation ecosystems affect the technological innovation capabilities (TICs), as defined by Yam et al. (2004), and company performance? Empirical data was acquired through a survey of 75 maritime equipment suppliers ... -
The key drivers for young customers when choosing a mortgage loan provider
Sande, Sivert Elias; Bøstrand, Sunniva (Master thesis, 2021)Sammendrag Når unge bankkunder skal ta sitt første boliglån, hvilke faktorer er tilstede og påvirker deres valg av bank? Denne masteroppgaven har som mål å besvare dette. Ung kunde-segmentet har et stort potensial i alle ... -
Validation of the Neonatal Satisfaction Survey (NSS-8) in six Norwegian neonatal intensive care units: a quantitative cross-sectional study
Hagen, Inger Hilde; Nesset, Erik; Iversen, Valentina Cabral; Orner, Roderick; Svindseth, Marit Følsvik (Journal article; Peer reviewed, 2018)Background: The experience of having their new-borns admitted to an intensive care unit (NICU) can be extremely distressing. Subsequent risk of post-incident-adjustment difficulties are increased for parents, siblings, and ... -
The Value of Open Banking Data for Application Credit Scoring: Case Study of a Norwegian Bank
Hjelkrem, Lars Ole; De Lange, Petter Eilif; Nesset, Erik (Peer reviewed; Journal article, 2022)Banks generally use credit scoring models to assess the creditworthiness of customers when they apply for loans or credit. These models perform significantly worse when used on potential new customers than existing customers, ...