Browsing Institutt for internasjonal forretningsdrift by Author "Nesse, Jon Gunnar"
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Does brand building matter? A study of the bacalhau brand Dybvik
Aure, Kristin Gaaseide; Nervik, Kristine; Helgesen, Øyvind (Chapter, 2017)Brand building results in brand equity creation based on intellectual efforts. Thus brand equity is perceived as intellectual capital of the brand builder. Building strong brands has become a priority for many organizations, ... -
Entreprenørskapslyst blant unge i rurale område. Regionale skilnader og endring over tid
Nesse, Jon Gunnar; Årethun, Torbjørn; Håvold, Jon Ivar (Chapter, 2016)Datamaterialet i denne undersøkinga er henta inn gjennom spørjeundersøkingar blant avgangselevar i to vidaregåande skular i Sogn, Høyanger og Årdal, og to på Sunnmøre, Herøy og Ulstein. Vi stilte dei same spørsmåla til to ... -
What can schools do to increase the entrepreneurial intentions among young women? Analysis of data from Norway and Slovakia.
Årethun, Torbjørn; Nesse, Jon Gunnar; Kolosta, Stanislav; Flaska, Filip; Håvold, Jon Ivar (Chapter, 2019)In this paper we document and analyze gender differences in entrepreneurial intentions (EI) among Norwegian and Slovak youths. We have collected data from high schools in Norway and Slovakia. In total, we have 1457 respondents ...