Blar i Institutt for internasjonal forretningsdrift på forfatter "Moen, Øystein"
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The Role of Consumer Autonomy in Developing Sustainable AI: A Conceptual Framework
Bjørlo, Lena Vatne; Moen, Øystein; Pasquine, Mark (Peer reviewed; Journal article, 2021)Artificial intelligence (AI)-based decision aids are increasingly employed by businesses to assist consumers’ decision-making. Personalized content based on consumers’ data brings benefits for both consumers and businesses, ... -
Where are you from? The influence of an unfamiliar sub-national region of origin from familiar and unfamiliar countries on quality perceptions and purchase intentions
Pasquine, Mark Vincent; Moen, Øystein; Glavee-Geo, Richard (Peer reviewed; Journal article, 2022)This paper examines how consumer quality perceptions and purchase intentions are influenced by country of origin level, specifically for an unfamiliar region of origin (ROO) and by parent country familiarity. We conducted ...