Browsing Institutt for internasjonal forretningsdrift by Author "A. Hameed, Ibrahim"

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The systematic international market selection (IMS) process for a library management system provider - Fuzzy expert system application

Abeddaa, Soufiane (Master thesis, 2018)

The International market selection has a critical role in defining the entry strategy, the more accurate and relevant the approach, higher the odds to succeed in entering the targeted market(s). The International market ...