Blar i Fakultet for økonomi (ØK) på emneord "Country-of-origin image : COI"
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Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market
(Master thesis, 2015)The Norwegian market share in the Spanish market for salted cod has decreased significantly over the past years. Norwegian producers have not been able to deliver products that are in line with the consumer preferences ... -
Country-of-origin image effects on satisfaction and purchase intention in the industrial market for seafood products : a study of Norwegian, Chilean and Canadian salmon buyers
(Master thesis, 2015)Despite the growing importance of country-of-origin (COO) effects in industrial markets, most prior research has been concentrated on these effects only in consumer environments. In addition, existing studies on ... -
Moderating factors of the country image effect on product evaluation
(Bachelor thesis, 2015)Objective: In this study, our objective is investigate how product involvement and product familiarity moderate the effect of country image on product evaluation, as well as if and how a positive or a negative country image ... -
Norsk laks i Singapore
(Bachelor thesis, 2015)Et dagsaktuelt tema i Norge er hva vi skal leve av etter oljen tar slutt, og hvilke andre verdier nasjonen innehar. I denne sammenheng baserer oppgaven seg på en av Norges sterkeste merkevarer – nemlig laksen, også kjent ...