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"The grumpiest people" : key elements in the making of an advocacy NGO

Dahl, Mathilde
Master thesis
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79930_Masteroppgaveomslag.pdf (3.147Mb)
URI
http://hdl.handle.net/11250/2402026
Date
2016
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  • Institutt for sosialantropologi [344]
Abstract
During the past few decades the number of nongovernmental organizations [NGO] have

grown dramatically. This is partly related to processes of globalization contributing to

an expansion of civil spaces within and beyond modern nation states. As a result, NGOs

as “civil society organizations”, have become a much often subject of research. While

NGOs consists of a wide range of organizations, this paper provides a qualitative

analysis of an advocacy NGO. Based on interviews and participant observation, this

study addresses the making and maintenance of an advocacy NGO from a firm-analogy

perspective. I argue that the ever increasing number of NGOs creates a highly

competitive advocacy environment in which most advocacy NGOs need to pay much

attention also to boundary work, which tend to make up a substantial part of their time

and attention. I seek to discuss in what way a competitive social and civil environment

influence the work of an advocacy NGO.

My study pays special attention to organizational identity, in which differentiation and

branding are key components. The study focuses on how the coming into being of one

advocacy NGO involve relational practices in which the making of a fairly clear

distinction between self and others are an integral part of what the NGO does.

Practicing advocacy within the civil spaces of society, I suggest, requires strategic and

often quite tactical boundary work on its own.
Publisher
NTNU

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