• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Fakultet for økonomi (ØK)
  • Institutt for industriell økonomi og teknologiledelse
  • View Item
  •   Home
  • Fakultet for økonomi (ØK)
  • Institutt for industriell økonomi og teknologiledelse
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Measuring R&D in a multinational company

Stemland, Kristin Mürer
Master thesis
Thumbnail
View/Open
9266_FULLTEXT.pdf (1.586Mb)
9266_COVER.pdf (184.2Kb)
URI
http://hdl.handle.net/11250/2400609
Date
2013
Metadata
Show full item record
Collections
  • Institutt for industriell økonomi og teknologiledelse [1936]
Abstract
This thesis has found out that if a company wants to optimize their R&D portfolio, the process must be conducted as a portfolio review. This is because there are interrelationships between projects, and there are needs to see the total mix of all the projects in the portfolio, which give maximal value and have strategic alignment. Optimal portfolios consist of optimal projects that fit together. There must be a common system, to have the same basis for discussions, and to be able to evaluate and prioritize across the different R&D portfolios. The model recommended is an evaluation card that consists of multiple evaluation areas with a set of associated statements. The statement that fit the most must be chosen. The card should be used as an information display, as basis for discussions, but with a total evaluation included, by use of a traffic-light system, to know where to start the discussion.

The result of this thesis is an evaluation card adapted to Statoil, to be able to highlight what are important to them. In addition, a general model, with a step wise description of how a general company can proceed to find their optimal portfolio, is made. This model is named Mürer Stemland´s R&D portfolio optimization model.
Publisher
NTNU

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit