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STRATEGIC MANAGEMENT OF POWER PRODUCERS: Implementing international renewable power production growth strategies

Weaver, Tyson John
Doctoral thesis
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URI
http://hdl.handle.net/11250/2390191
Date
2016
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  • Institutt for industriell økonomi og teknologiledelse [1939]
Abstract
This thesis investigates internationalization motives and methods for electric power producers. Using

international business and strategic management literature streams, it focuses on the business dynamics

that are driving or hindering internationalization of these firms. Additional focus is placed on firm

characteristics and strategies that embody successful internationalization of the power producer.

The four articles that comprise this thesis use a variety of methods and data, often combining qualitative

and quantitative methods with several diverging data sources in mixed method designs.

Article 1 underpinned the financial attractiveness of deploying offshore wind energy in the UK. Two

operational projects were selected as cases to utilize five years of empirical data as the foundation for the

analysis. Financial viability was subjected to a sensitivity analysis to determine the effects of cost of capital

on profitability.

Article 2 investigated firms in the Norwegian power sector by mapping out international investment plans

and their motivations and barriers for pursuing such activities.

Article 3 looked more global in orientation, using six case companies to track their development patterns

after choosing internationalization pathways. We focused on their chosen market entry modes and roles

of management in internationalization processes.

The last article sought to understand how firms assess the potential of foreign markets. After collecting

macroeconomic parameters, a model was built to produce a list of the most attractive future markets for

hydropower development and operation.

The summary chapter of the thesis concludes with a discussion on 5 key findings: 1) companies are

motivated, but face many obstacles; 2) the public ownership model restricts growth potential; 3) returning

focus to core business results in less new business development; 4) internationalization provides a

financial hedge to the market downturn; and 5) fresh capital and new ownership structures are needed to

go abroad. Implications are then derived for theory, managers, and policy.
Publisher
NTNU
Series
Doctoral thesis at NTNU;2016:30

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