Blar i Institutt for maskinteknikk og produksjon på tidsskrift "Journal of Technology Management & Innovation"
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Maximizing Product Innovation through Adaptive Application of User-Centered Methods for Defining Customer Value
(Journal article; Peer reviewed, 2011)Establishing deep understanding of customers is a prerequisite to improve success rates of innovations under today’s transient business conditions. This paper summarizes methods and tools to increase customer understanding ...