| dc.description.abstract | The aim of this bachelor thesis is to investigate how socioeconomic, demographic and socio-psychological factors influence individuals’ use of carsharing in Trondheim. Carsharing is a rapidly growing service which provides customers with short-term access to shared vehicles (Hjorteset & Böcker, 2020; Jain et al., 2021; Schaefers, 2013). By acquiring an overview on people’s preferences towards carsharing, the current study can help improve the carsharing market and gain insight into the environmental effects of carsharing. A cross-sectional design was utilized, alongside a self-administered anonymous questionnaire. The sample consisted of 384 participants, 217 women and 167 men. Principal Component Analysis (PCA) and hierarchical regression analysis was employed in the current study. The results indicated that younger people, males, highly educated people, and environmentally friendly individuals were the most likely to utilize carsharing. Income, geographics, financial considerations, social status, and social norms were also measured, but were insignificant predictors to carsharing. Additionally, limitations and suggestions for future research are discussed. | |
