| dc.description.abstract | The present bachelor’s project aimed to investigate how different sociodemographic, socioeconomic, and psychological factors can influence the intention to use electric bikes. The data was collected from a sample of the population in Trondheim city in Norway, and the variables that measured psychological factors were gathered into five components through a PCA, out of which three where used. To find out how well the variables could predict the intention to use electric bikes, a hierarchical regression analysis was conducted. It was found that all the factors could predict 2.7% of the variance in the intention to use electric bikes, and that age was the only significant variable, with younger age predicting the intention to use electric bikes better than older age. None of the hypotheses where confirmed, which revealed the need for further research on the factors used, as well as other possible hidden factors that could influence the intention to use electric bikes. | |
