• norsk
    • English
  • norsk 
    • norsk
    • English
  • Logg inn
Vis innførsel 
  •   Hjem
  • Fakultet for samfunns- og utdanningsvitenskap (SU)
  • Institutt for psykologi
  • Vis innførsel
  •   Hjem
  • Fakultet for samfunns- og utdanningsvitenskap (SU)
  • Institutt for psykologi
  • Vis innførsel
JavaScript is disabled for your browser. Some features of this site may not work without it.

A case study of multiple media use and multicommunicating in a Fortune 500 company: Practices, paradoxes and research challenges

Munkejord, Keith
Doctoral thesis
Åpne
fulltext not available (Låst)
Permanent lenke
http://hdl.handle.net/11250/283515
Utgivelsesdato
2015
Metadata
Vis full innførsel
Samlinger
  • Institutt for psykologi [1565]
Sammendrag
This thesis aimed to explore multiple media use and multicommunication, including the

patterns and consequences of such use, and the implications related to the study of such use

methodologically. Three main shortcomings were identified in existing research on multiple

media use and multicommunicating: (1) a lack of focus on consequences; (2) a lack of focus

on user context and the processual and temporal dimension; and (3) the mismatch between

characteristics of multiple media use, multicommunicating, and how the majority of current

research has chosen to study it methodologically. Furthermore, the present thesis also

emerged out of the fact that the great majority of research has focused on the use of single

media or the comparison of two or more media. The study was based on data from an

operative department in a Fortune 500 company where multiple media use and

multicommunicating were an important part of work practices. The context-based data

collection combined participant observations, conversations, and in-depth interviews on

multiple occasions with all of the participants. The findings of this study were presented in

three papers.

The aim of the first paper was to study the characteristics of multiple media use patterns and

the consequences evolving from multiple media use patterns. Three interrelated practices for

multiple media use were identified: (1) media cycling practices, referring to conditions

leading to multiple media use and the media use patterns themselves; (2) fluid interdependent

practices, referring to the use of multiple media on the collective level, and (3) puzzle zone

practices, referring to the main arenas in the department to coordinate and align individual

idiosyncratic multiple media use. An alignment paradox was identified as the main

consequence resulting from these three practices.

The second paper looked at the role of researcher emotions in grounded theory research

studying multiple media use. The role of researcher emotions and reflexivity has received

limited attention in grounded theory. Methodological Emotional Reflexivity (MER) was

suggested as a tool to increase the transparency and adaptation of grounded theory research,

by enabling a better understanding about how emotions influence the cycling between data

collection and analysis. MER comprises emotional awareness, empathic understanding and

emotions in decision-making.

The third paper aimed at identifying types of multicommunicating and the contextual

circumstances in which such multicommunication behaviors occur. Four types and contextual

circumstances were identified and extended existing research: (1) congruent

multicommunication, referring to communication about the same topic and thus reducing

cognitive effort; (2) coordinative multicommunication, referring to when two or more

participants use multiple media to solve the same tasks; (3) incongruent multicommunication,

referring to two or more activities that require different conscious focus, in which it is

impossible to have the same level of attention on the communication activities

simultaneously; and (4), disruptive multicommunication, which is interruptive by nature,

triggered by emerging situations and work context.

In conclusion, these findings address the shortcomings in the existing research by going

beyond the structural properties of multiple media use and multicommunicating, to

identifying practices and elaborating consequences of such use. The findings also show that

such use cannot be meaningfully separated from its organizational context and that the use is

part of larger and ongoing communication processes. Finally, although existing research has provided valuable insights about multiple media use and multicommunication, learning more

about use patterns and consequences requires a more in-depth and longitudinal approach, as

opposed to the majority of existing research based on self-reporting.
Utgiver
NTNU
Serie
Doctoral thesis at NTNU;2015:11

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit
 

 

Bla i

Hele arkivetDelarkiv og samlingerUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifterDenne samlingenUtgivelsesdatoForfattereTitlerEmneordDokumenttyperTidsskrifter

Min side

Logg inn

Statistikk

Besøksstatistikk

Kontakt oss | Gi tilbakemelding

Personvernerklæring
DSpace software copyright © 2002-2019  DuraSpace

Levert av  Unit