dc.contributor.advisor | Spilker, Hendrik Storstein | |
dc.contributor.author | Langegard, Alexandra Indseth | |
dc.date.accessioned | 2018-12-18T08:57:45Z | |
dc.date.available | 2018-12-18T08:57:45Z | |
dc.date.issued | 2018 | |
dc.identifier.uri | http://hdl.handle.net/11250/2578025 | |
dc.description.abstract | This thesis is a qualitative study of three cases that deals with initiatives Norwegian music festivals take in order to survive in a competitive market. The thesis purpose is to identify how the different festivals build identity, communicate and promote themselves. Data is collected using in-depth interviews made with the festivals Palmesus, Piknik i parken and Pstereo, and their associated advertising agencies. The main findings are that conceptualization, professionalization and mediatization play an essential role in succeeding in the Norwegian festival market today. | nb_NO |
dc.language.iso | nob | nb_NO |
dc.publisher | NTNU | nb_NO |
dc.title | Identitetsbygging og kommunikasjon i det norske festivalmarkedet - En casestudie av tre norske musikkfestivalers grep for å overleve i et konkurransepreget marked | nb_NO |
dc.type | Master thesis | nb_NO |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200 | nb_NO |
dc.description.localcode | Masteroppgaven vil etter forfatterens ønske ikke bli åpen tilgjengelig. | nb_NO |