Browsing NTNU i Ålesund by Author "Lynghjem, Annette"

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Country of origin and the effect on consumers' purchase intention of Norwegian salted cod : a study of the Spanish market

Lynghjem, Annette; Breivik, Helene Kvalsvik (HiÅ Rapport; 2015/03, Research report, 2015)

The Spanish seafood market is one of the most attractive markets in Europe, having the second highest per capita expenditure on seafood. The Norwegian market share in the Spanish market for salted cod has, however, decreased ...