Browsing Øvrige samlinger by Author "Kachurovska, Olena"
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The Influence of Involvement and Attribute Importance on Purchase Intentions for Green Products
Pasquine, Mark Vincent; Glavee-Geo, Richard; Kachurovska, Olena; Ariatmaja, I. Gusti (Chapter, 2023)Consumer interest is driving growth in the use of greener products, such as those using recycled materials. However, several outstanding questions remain regarding purchase intentions for green products. One current debate ...