Browsing Fakultet for økonomi (ØK) by Journals "Industrial Marketing Management"
Now showing items 1-7 of 7
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Building B2B relationships via initiation contributors: Three cases from the Norwegian-South Korean international project business
(Journal article; Peer reviewed, 2018)Initiation is still an unclear phase of B2B relationship development. Here, we build on existing theoretical knowledge derived from relationship development, project marketing and international business literature. We use ... -
Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007–2013)
(Peer reviewed; Journal article, 2023)The growing attention to the climate crisis in today’s business environment, increases the need for B2B firms to integrate corporate sustainable branding activities in stakeholder interactions. Motivated by a continuous ... -
Exploring the roles of university spin-offs in business networks
(Journal article; Peer reviewed, 2016)This paper identifies different university spin-off (USO) roles related to resource interaction among business parties. It does so by mapping how USOs become part of business networks in terms of their roles relative to ... -
Market dialogue in public procurement: Buyer-supplier interfaces and relational abilities
(Peer reviewed; Journal article, 2022)Previous studies have suggested that public procurement promotes transactional and standardized interfaces between public buyers and suppliers. The use of more interactive and translational interfaces in market dialogues ... -
Open for business: Towards an interactive view on dynamic capabilities
(Peer reviewed; Journal article, 2022)Theories of business relationships and networks suggest that a firm's relationships with other organizations matter for its performance and survival (Håkansson & Snehota, 1995). Inspired by business relationship and network ... -
The network mediation of an incubator: How does it enable or constrain the development of incubator firms' business networks?
(Journal article; Peer reviewed, 2017)Incubators are organisations or structures that usually offer five types of services in order to accelerate start-up development: access to physical resources, administrative services, access to financial resources, ... -
The role of regulatory focus and trustworthiness in knowledge transfer and leakage in alliances
(Journal article; Peer reviewed, 2019)This study investigates the overlooked phenomenon of the role of heterogeneous individuals in understanding knowledge transfer between partners in strategic alliances. We advance the current understanding about the role ...