Browsing Fakultet for økonomi (ØK) by Author "Zarkesh, Babak"
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Exploring the Impact of AI-Driven Pricing on Customer Loyalty and Churn Rates in the Banking Industry
Zarkesh, Babak (Master thesis, 2023)This thesis investigates the impact of AI-driven pricing strategies on customer churn in Iranian banks offering health insurance. The research problem revolves around understanding whether personalized pricing, facilitated ...