Blar i Fakultet for økonomi (ØK) på tidsskrift "Journal of Strategic Marketing"
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It takes two to tango: mobilizing strategic, ordinary, and weak resources at the base of the pyramid
(Journal article; Peer reviewed, 2017)Entrepreneurs are often resource-constrained from the beginning. Entrepreneurs at the base of the pyramid (BoP) face an additional challenge: the context in which they operate is also lacking in resources, at least strategic ...