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Motiver for frivillighet ved norske toppfotballklubbers kamparrangement : en kvalitativ studie om hva som motiverer frivillige til å arbeide ulønnet ved norske toppfotballklubbers kamparrangement

Henningsen, Kjetil Søvik
Master thesis
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Henningsen, Kjetil Søvik.pdf (4.260Mb)
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http://hdl.handle.net/11250/2421333
Utgivelsesdato
2016
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  • Institutt for sosiologi og statsvitenskap [1765]
Sammendrag
The purpose of this master thesis is to exam what motivates volunteers working at

Norwegian elite football clubs home matches. What makes them work every other weekend

without payment? To examine this, the study have completed 12 qualitative semi-structured

in-depth interviews with volunteers from 3 different Norwegian elite football clubs. These

interviews took place before the start of the 2016 football season.

All of this is seen in light of two different main directions existing within the field of

voluntary motivations at sport events. The first direction emphasizes social psychology to

explain the behavioural motives of individuals. The second one looks at overarching

structures and symbolic explanations in the perspective of social science.

The results of this study shows that the volunteers have had different paths into their

volunteer role at the football clubs. However, what they have in common is their love for the

club they work for. They see themselves as supporters. The love they feel for the clubs

motivates them to contribute.

The relationship between the clubs and their voluntary workers may be seen as a reciprocal

relationship. The volunteers give of their time to work for the clubs without any expectations

of monetary rewards, but in return they get tangible and untangible benefits. The tangible

benefits is seen as a positive good rather than something that motivates, but for the

majority of the volunteers it is important to get to see the matches while volunteering.

Intangible benefits like the opportunity to get close to the players and experience the club

and elite football from the inside is also highlighted.

The social aspects of their voluntary duties was highlighted as the biggest good recieved

from volunteering. It also became clear that they do not want to recieve salary for their

contribution to the clubs. This seems to be related to the willingness expressed by

volunteers to help the club they have a special connection to. If they recieved payment, they

would probably also get more commitments. Furthermore, working on a voluntary basis

gives you the opportunity to take some time off whenever wished for. This way of organizing

the voluntary activities makes it less of a problem to work every other weekend throughout

large parts of the year.
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