Blar i Institutt for sosiologi og statsvitenskap på emneord "consumption; technology; identity; Protestant ethics; Apple iPad; early adopters"

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    • Shameful technological impertinence: consumer ambivalence among ipad early-buyers 

      Tjora, Aksel; Levang, Lisbeth Elvira; Hansen, Frank Hauboff; Skaar, Marianne (Journal article; Peer reviewed, 2021)
      This article is motivated by the excessive success of Apple’s iPad, introduced in 2010, questioning the motives for acquiring the product at the time of launch. The purpose is to understand the decision to buy an expensive ...