Blar i Institutt for sosiologi og statsvitenskap på emneord "marketing campaigns"
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Bedrifters samfunnsansvar : hvordan opplever forbrukerne bedrifters samfunnsansvar?
(Master thesis, 2017)The purpose of this paper is to look at corporate social responsibility (CSR). My thesis examines marketing campaigns which communicates social responsibility, specifically how consumers experience such campaigns. The paper ...