Browsing Fakultet for informasjonsteknologi og elektroteknikk (IE) by Journals "Psychology & Marketing"
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Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers
(Journal article; Peer reviewed, 2017)This research develops and tests a theoretical model of customer persuasion in personalized online shopping, building on information processing theory, and addressing cognitive and affective stages of the persuasion process. ...