Blar i NTNU Open på forfatter "Sandnæs, Ida Mathilde"
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Bedrifters samfunnsansvar : hvordan opplever forbrukerne bedrifters samfunnsansvar?
Sandnæs, Ida Mathilde (Master thesis, 2017)The purpose of this paper is to look at corporate social responsibility (CSR). My thesis examines marketing campaigns which communicates social responsibility, specifically how consumers experience such campaigns. The paper ...