Browsing NTNU Open by Author "Pettersen, Gard Christian Berner"
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Using Social Media Insights in Product and Service Development Processes: A multiple case study approach
Pettersen, Gard Christian Berner (Master thesis, 2011)This thesis investigates which opportunities social media has for innovative processes by examining Integrasco and Dell IdeaStorm through a cross-case synthesis in the enlightened view of innovation and social media theories. ...