Blar i NTNU Open på forfatter "Petrenko, Pavel"
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Country-of-origin image effects on satisfaction and purchase intention in the industrial market for seafood products : a study of Norwegian, Chilean and Canadian salmon buyers
Petrenko, Pavel (Master thesis, 2015)Despite the growing importance of country-of-origin (COO) effects in industrial markets, most prior research has been concentrated on these effects only in consumer environments. In addition, existing studies on ...