Blar i NTNU Open på forfatter "Leren, Fredrik Kjernli"
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Initiation of Business Relationships: A Study of Initiation Practices in Entrepreneurial Start-ups and Consulting Companies in Norway
Leren, Fredrik Kjernli; Strand, Brage (Master thesis, 2012)The purpose of this thesis was to find out how an entrepreneurial start‐up company should go forth to initiate successful new relationships with customers. Surprisingly few researchers have focused on initiation alone as ...