Blar i NTNU Open på forfatter "Kuzmickaja, Ilona"
-
In Need of Creative Mobile Service Ideas? Forget Adults and Ask Young Children
Kuzmickaja, Ilona; Wang, Xiaofeng; Graziotin, Daniel; Dodero, Gabriella; Abrahamsson, Pekka Kalevi (Peer reviewed; Journal article, 2015)It is well acknowledged that innovation is a key success factor in the mobile service domain. Having creative ideas is the first critical step in the innovation process. Many studies suggest that customers are a valuable ...