Browsing NTNU Open by Author "Costa Figueira Pinto, Juliana"
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Country of origin and its effect on consumers’ purchase intention of Norwegian salted and dried cod: A study of the Brazilian market.
Costa Figueira Pinto, Juliana (Master thesis, 2018)Purpose: The aim of this study is to assess what are the drivers of the purchase intention of salted and dried cod for Brazilian consumers, and how country of origin affects the purchase intention of Norwegian salted and ...