Browsing NTNU Open by Author "Chrissikopoulos, Vassilios"
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Emotions in Motion: The Combined Effect of Positive and Negative Emotions on Personalised E-Commerce
Pappas, Ilias; Kourouthanassis, Panos; Papavlasopoulou, Sofia; Chrissikopoulos, Vassilios (Journal article; Peer reviewed, 2017)This research examines the combined effect of positive and negative emotions on online shopping behaviour when customers use personalised services. Data from 421 customers, experiences with personalised online shopping, ... -
Sense and sensibility in personalized e-commerce: How emotions rebalance the purchase intentions of persuaded customers
Pappas, Ilias; Kourouthanassis, Panos; Giannakos, Michail; Chrissikopoulos, Vassilios (Journal article; Peer reviewed, 2017)This research develops and tests a theoretical model of customer persuasion in personalized online shopping, building on information processing theory, and addressing cognitive and affective stages of the persuasion process. ...